E3 is finally returning to physical events this year, but it looks like some big names won’t be in attendance during the show. A recent report revealed that gaming giants Sony, Xbox, and Nintendo will not be attending E3 2023, which may disappoint future attendees who will only be attending the platforms’ showcases.
B- IGN article, a source claims Nintendo won’t be at E3 this year. The company will usually have a booth on the show floor during the event although it has had its own showcase in the form of Nintendo Direct in previous years, although this may no longer be the case. Sony has already been a no-show for years since 2019 after disagreements with the Entertainment Software Association (ESA).
If there was one of the “big three” to show up, it would be Xbox, as the platform has games slated for launch this year, including Redfall and Starfield. And while Xbox CEO Phil Spencer did praise the event for its community-building nature, IGN stated that Xbox “will not have a booth on the show floor.”
Of course, that doesn’t mean Xbox won’t introduce any of its titles later this year. A showcase is planned for sometime in June, the same month as E3 2023, but Spencer states that it will take place at a time that is “convenient for the press and even consumers.”
Shortly after IGN’s original report of the E3 no-show, the ESA apparently responded with a statement claiming that E3 “will always have its challenges.” Here’s the full statement:
As you may have seen, IGN published an article about E3 last night. While we can’t comment on the specific claims in the article, we wanted to share our commitment to moving forward with E3.
E3 has a rich history in our industry, and we’re always excited to feel the passion for the show and hear what it means to different people. Reviving an exhibition after a three-year hiatus and a global pandemic has always had its challenges, which is why we conducted an extensive search (in consultation with ESA’s member companies) to identify the best E3 production partner. By choosing ReedPOP as our partner, we were able to take advantage of their rich history of hosting popular industry events, like PAX, and broader consumer shows, like Comic Con.
They have made strong progress in redesigning the event and have received tremendous support from industry companies of all sizes who are not only thinking about E3 2023, but also how E3 fits into marketing plans for 2024 and beyond.
It is important to note that even as the program evolves and adapts, it will not affect ESA’s core work for its member companies. Our priority remains supporting your policy interests at the state and federal level.
We’ll share news and developments about E3 as they become available. If you have any questions in the meantime, feel free to contact me. Thank you for your continued support.
It’s worth noting that the statement doesn’t verify the claims presented in the IGN article, so we don’t know for sure if the reasons provided were correct, or if these companies won’t appear at all.