EA just managed to sign a major racing icon, and it’s none other than back-to-back F1 World Champion Max Verstappen. The deal will allow Verstappen to “collaborate” and “create” content in the EA Sports portfolio, meaning his likeness could appear in titles, EA Sports ads and other forms of media moving forward.
Verstappen posted a video announcing the signing on his Twitter account.
Max Verstappen x @EASPORTS
– Max Verstappen (@Max33Verstappen) February 3, 2023
Here’s what Verstappen himself had to say about the partnership.
Whether it’s playing games with my friends or staying competitive when they’re away from the track, EA SPORTS has always been a big part of my life. EA SPORTS is an icon for so many millions of fans, and I’m proud to represent them in the 2023 season.
EA Sports & Racing brand vice president, Andrea Hoplein, also commented on the signing:
Max is a tenacious competitor and true champion who shares a deep love for games and gaming. As he races into Formula 1 history, we’re excited to partner with him as one of the best athletes in the world to bring more fans together through our EA SPORTS experiences.
As part of the deal, Verstappen will be sponsored by EA Sports during the 2023 season, with the EA Sports logo appearing on the center of the rider’s helmet.